⁣Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.

Branding isn’t buzz — we’ve been doing it for thousands of years.

Subscribe to Big Think on YouTube ► https://www.youtube.com/c/bigthink
Up Next ► How Apple and Nike have branded your brain https://youtu.be/4eIDBV4Mpek

Design and branding are inherently a part of human nature. They serve as a way of signaling to others, non-verbally, who we are, what we believe in, and what is important to us.

There was a time when consumers were exclusively interested in a company's products — upgrades, different flavors, different colors.

But today, consumers want to know if the companies that they are buying from are worthy of their money. Do the companies practice good ethics? Do they have certain values? That's something that we have really never seen before.

To learn even more from the world's biggest thinkers, get Big Think+ for your business: https://bigthink.com/plus/

Read the video transcript ► https://bigthink.com/videos/the-power-of-branding/

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About Debbie Millman:
Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters. Debbie’s podcast, Design Matters is one of the first and longest running podcasts, and as host and founder, Millman has interviewed nearly 500 of the most creative people in the world over the past 17 years. Design Matters won a 2011 Cooper Hewitt National Design Award, in 2015 Apple designated it one of the best overall podcasts on iTunes, and in 2021 designated it one of their “All Time Favorite Podcasts.” In addition, the show has been nominated for six Webby Awards, and has been listed on over 100 “Best Podcasts” lists, including one of the best podcasts in the world by Business Insider and Vanity Fair.

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Read more of our stories on branding:
The neuroscience of branding
►https://bigthink.com/neuropsyc....h/how-apple-and-nike
Reinvention 101: How to build your personal brand
► https://bigthink.com/plus/reinvention-101-how-to-build-your-personal-brand/
How brand evangelists can provide the ultimate word-of-mouth advertising
►https://bigthink.com/plus/win-the-ultimate-word-of-mouth-advertising-from-brand-evangelists/

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About Big Think | Smarter Faster™
► Big Think
The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century.
► Big Think+
Make your business smarter, faster: https://bigthink.com/plus/

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Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What we can do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

► Check out our channel trailer: https://youtu.be/T8EiTHe6eXg

► Want to see more? Make sure to subscribe to Planet A!

#planeta #neuromarketing #consumerism

READ MORE

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
https://www.popneuro.com/book

Neuromarketing. What You Need to Know:
https://hbr.org/2019/01/neurom....arketing-what-you-ne

Neuromarketing and Ethics:
https://hbr.org/2019/01/when-n....euromarketing-crosse

Study: In-store music affects product choice:
https://www.nature.com/articles/36484


Reporter: Malte Rohwer-Kahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer

Today on Behind The Brand, Seth Godin details everything you (probably) don't know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing.

His great insight into what we don't know about marketing is adopted from his bestseller - Seth Godin, This Is Marketing.

THIS IS Marketing book link: https://amzn.to/2AXqbBk
Click here to get a free audiobook copy of Seth Godin's NEW book: https://amzn.to/3z5gzQx

Here's everything you probably don't know about marketing from bestselling author, Seth Godin. His new book, This IS Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.

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Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length

2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople

3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
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Join my Group: https://www..com/BryanElliott and get exclusive access to Behind the Brand full-length video episodes. These are VOD style videos you can watch and re-watch anytime...anywhere -- while in your jammies if you wish. This is much better than having to get all dressed up...paying $2,500 plus flights and hotel for an expensive seminar ticket to learn from someone amazing, at some event run by strangers, that costs a fortune. Instead you can enjoy these masterclass-style videos in privacy on your own for about the cost of a cup of coffee.